Something Different

02nd March 2011

Last Sunday, I did something which I don't do on a regular basis... a fashion shoot! The gifted Caroline Coyne was the make up artist whilst Agatha from Alchemy Hair Co was the hair stylist!

My friend and associate Natalie Herzer of Boudoir Girls was also present giving creative direction to the two beautiful models Breda and Caitríona as well as assisting with the various lighting set ups.

Normally, when doing studio shoots, I have discussions with the families/subjects prior to the day of the sitting so I'm prepared as to what they would like, and I try and ensure that I deliver that....and more! My comfort zone would therefore be in providing portraits of children (of all ages), as well as family portraits and corporate work. I also have a lot of seasonal portraits that take place on location, such as Holy Communions, Confirmations, Christenings......and of course, the most substantial side to my business....Weddings. All of this, I'm prepared for, but I must admit to being a bit nervous with regards to the fashion shoot.

I normally work on my own, so this shoot was going to be different straight away with the fact that there was a team of six people involved in the various aspects of the shoot. When your on your own either in the studio, or on location (like a wedding for example), there can be a thousand and one things going through your mind at the one time. You must digress all the information that's in front of the lens to ensure that the images are all well lit, well composed, very flattering to the people involved and trying to press the shutter at the right time to capture the right moment. While doing this, it's important to be able to communicate in a jovial manner with those in front of the lens so that they become relaxed and let their emotions flow naturally which give infinitely better results. The fashion shoot was a bit different in that I had to think out loud and let the team know where I was trying to go with an idea and vice versa.

Fashion photography is a bit different in that emotion seems to have a less significant role. The poses that are requested from models aren't what you find in a normal "lifestyle" situations.....maybe this was one of the reasons for my apprehension around the shoot. Having a team of five others around you though that you can lean on for support and ideas was certainly a help for me.

Below are a couple of shots from the shoot with more to follow over the next couple of days.














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